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Education Workshop - Hot Mess to Heck Yes!

  • Wednesday, July 29, 2026
  • 11:30 AM - 12:30 PM
  • Zoom

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Presenter: Samantha Irwin, Kaizen Business Coaching, LLC


Title: Hot Mess to Heck Yes! Ignite Your Competitive Advantage by Curating Your Customer Experience


Running a business can, at times, feel like a hot mess! There are so many plates to keep spinning in the air.


  • How do you know what business growing activities to focus on?
  • What activities grow your business and what activities are distractions or not producing results?
  • How can you transform your best clients into free marketers for your business?

This webinar teaches you which activities to focus on that give you the biggest bang for your buck. Get time back in your schedule and increase profitability.

Takeaways:

  • See Your Business Through Your Customer’s Eyes: Understand the Customer Journey so you can create an experience that boosts loyalty, sales, and retention.
  • Increase Sales Without Extra Marketing Spend: Attract more paying customers, encourage repeat visits, and drive revenue without additional spend.
  • Turn Happy Customers into Your Best Marketing Learn what most delivers an experience that encourages glowing reviews, word-of-mouth referrals, and social sharing.
  • And more!

About Our Speaker

Inspiring and educating teams to create exceptional Customer Experiences that foster loyalty and advocacy, driving both financial success and heartfelt service for brick-and-mortar businesses.

With over 30 years of experience in leadership, Samantha's dual background in middle school teaching and boutique hotel ownership has uniquely positioned her to empower and educate business leaders and their staff.

Organizations and businesses hire Samantha for engaging and inspiring keynote speeches and workshops.

As the creator of the Power of People Academy and the Creating a Culture Deck, she equips businesses to provide consistently Exceptional Customer Experiences, fostering both thriving enterprises and fulfilled staff.

Samantha's commitment extends to teaching business owners how to make their establishments preferred workplaces and favored customer destinations.


Please be advised that photos and video may be taken at our events and used in our digital marketing, including but not limited to our website and social media platforms. By attending a Women Business Owners event, you agree to allow photos and/or video of you to be used in WBO’s marketing initiatives.

Women Business Owners is a 501(c)6 non-profit organization. 2311 N 45th St. #277, Seattle, WA 98103

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