Presenter: Gina Cotner, Athena Executive Services
Topic: Building a Referral Engine
In this workshop we will explore:
- How to reduce the risks and potential discomfort involved in asking people to refer your business to their friends, family, associates
- How to reduce the Risks people take in referring you
- How to get the word out to hundreds of people without being spammy, and without having to take months “building relationships”
About Our Presenter:
Gina Cotner is the founder and CEO of Athena Executive Services, a firm that pairs virtual Executive Assistants around the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber Executive Assistants work part-time, from home, taking many tasks and projects off the plate of successful people, leaving them free to spend their time where they are needed most.
Her firm is a boutique within the vast “VA” industry. They focus on high-caliber EA performance for their clients. They coach and develop their team in what it takes to have strong, powerful partnerships with executives.
Gina was born and raised in Seattle, where she lives most of the year, while also spending many weeks of the year on the central coast of California. After earning her dual degree in Human Resources and Public Relations from Syracuse University, she went on to have her career center around training and personal development.
Gina has worked remotely for over 15 years on national and international teams. More recently she has focused on the work-life balance, wellness, and personal satisfaction of busy professionals. She is known for developing leaders and having them rise up around her.
And in the last couple of years, like thousands of others, she has become an avid pickleball player who regularly trains and competes in tournaments.
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