.jpg)
Speaker: Suki Mulberg Alamirano, Founder,
Lexington Public Relations
Topic: Operation Exposure: How to Find Your Audience, Share Your Story and Gain Recognition
Suki's presentation will highlight an array of tactics that women business owners can leverage to find their audience, share their story and gain recognition in the press!
Key points that will be covered:
- What PR can help you achieve (brand identity, consumer interest / trust, greater valuations, investor interest)
- PR readiness test
- Building a stellar media list
- The do's and don'ts of pitching
- A template for writing your pitch and when to write a press release
- Writing a great subject line
By attending this month's luncheon, you will learn:
- Not every business needs a PR firm to see success - you need to have a lot of ducks in a row before it makes sense to hire external support.
- There is A LOT that business owners can do to grow their visibility in a way that gains recognition and attracts the attention of customers, thought leaders and investors.
- In this session, we'll highlight a PR readiness assessment and when ready, what are some exact steps that business owners can take to take control of their narrative today and start seeing their business in the press.
Deadline: Registration closes end of day on Tuesday, September 26th, or when capacity is reached.
Ticket price includes a boxed lunch and beverage, and a small stipend for our speaker.
About Our Speaker: Suki Mulberg Alamirano is the founder of Lexington Public Relations, a PR and content marketing agency that has been building brands and reputations for more than a decade through the power of storytelling. She specializes in sharing business narratives through messaging creation, producing and placing executive bylines, corporate blogging, white papers and earned media placements. Her customized campaigns help clients set the narrative, while developing brand identity, building consumer interest, growing consumer trust, driving greater valuations and generating investor interest.
Suki has personally led PR and marketing campaigns for both B2B and B2C businesses across a wide range of industries including: EdTech, Digital Health, Financial Services, Health & Wellness, Supply Chain Management, Fashion, Beauty, Home Decor, Food & Beverage, Sustainable Lifestyle and Non-profit.
Suki studied Communications and received a Bachelor of Science at New York University, and prior to founding Lexington PR, she oversaw public relations activities in-house for Williams-Sonoma, Elizabeth Arden and KENZO, LVMH. She has called a lot of places home including New York City, Nashville and San Francisco, and now lives in her original hometown of Seattle, where her firm is based.
She is bilingual in Spanish/English and am also the mother of two small children (6 and 2)!
-------------------------------------------------------------------------------------------------------------------------------
Please be advised that photos and video may be taken at our events and used in our digital marketing, including but not limited to our website and social media platforms. By attending a Women Business Owners event, you agree to allow photos and/or video of you to be used in WBO’s marketing initiatives.
