Presenter: Kelly Anderson, Kelly Anderson Photography
Topic: From Generic to Authentic: Marketing Your Business More Effectively Through Personal Branding
Do you ever feel like your marketing could be more impactful, authentic and personalized? Does your website grab viewer’s attention and show your unique value within the first 15 seconds? Do your marketing channels demonstrate your unique customer experience in a way that sets you apart from competitors?
In this hands-on workshop, we'll uncover the layers of your own personal brand and unique story and learn how to bring that to life visually in ways that feel authentic and true to you while moving your business goals forward. Together we’ll identify any gaps in your visual storytelling that might be hurting your business and create a checklist of next steps to address them.
If you know your marketing could be working harder for you but don’t know where to start, this is the workshop for you.
Attending this workshop will help you:
- Get clear about your brand vibe, superpowers and what makes you unique in your field.
- Learn the types of imagery that help potential customers move down the know, like, trust journey.
- Go through a quick brand audit to address image gaps that are blockers to business.
- Create an action plan to move from generic to authentic marketing.
Deadline: Registration closes at 10:00 AM on May 18th.
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About Our Presenter: Kelly is a brand and portrait photographer known for strategically planned, artfully captured imagery. She combines 20 years of marketing experience and a visual storytelling approach to create authentic brand and commercial photography for small businesses, coaches, and creators.
Please be advised that photos and video may be taken at our events and used in our digital marketing, including but not limited to our website and social media platforms. By attending a Women Business Owners event, you agree to allow photos and/or video of you to be used in WBO’s marketing initiatives.
